Essential Tips for Marketing a Children’s Book
When you have finished writing your children’s book, the next step is to come up with ways to promote it and reach audience. The following article contains some important tips to help market your children’s book successfully.
Start by doing some research on your readership and the best way to reach them. When your define your readership, it will be easy for you to select the right channels to reach them.
A great way to promote your children’s book is through social media. Platforms such as FaceBook and twitter are sites used to share information and they can be very effective when you want to promote your book as most kids and parents are online. Begin by creating a profile or timeline that will reflect who you are and showcase your brand and work. Focus on updating your profile regularly and ensure that your content is fresh, imaginative and creative.
Connect with your target audience more by creating a kids-friendly website to market your book. A good website should include your bio, as well as the story and themes of the book. Children are sensitive, hence ensure that you familiarise yourself with the Children’s Online Privacy Protection Act (COPPA) which protects them from online hazards.
Befriend local librarians and bookstores who can be helpful in promoting your children’s book. Ask if they can get your book in their book-club programs for children. Talk to the librarians and see if they can add your book into their recommended reading list as this is more likely to increase your children’s book sales. Besides, there are some bookstores that let your children read your book giving it exposure.
To market your book, visit local schools and offer to speak to the children and teachers. The best way to promote your book is by engaging with your audience and meeting the needs of the school. Also, plan to donate some of your books to schools or offer them as gifts to parents of the kids.
Another way to establish and make your marketing successful is by joining and attending literary seminars and book fairs. This is a good opportunity to network with other authors and get feedback from other people regarding your book.
Make sure you get testimonials from librarians and teachers as this is likely to increase the credibility of your book. When you get testimonials from notable individuals, you book will have a greater chance of being a bestseller.
By getting a children’s book award, you will have increased reputation and recognition. This is because schools and parents always look to buy books that have been crowned winner as they seem more credible.