How You Can Make Your Restaurant’s Website Spanish-Friendly
Do you know that there are about 37 million Spanish speaking people that are living in the United States? This means that if you have a restaurant website there you need to cater to them as well. This is a big number that represents a good opportunity to market your business if you take actions to achieve this. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. This means that those who speak Spanish will feel at home whenever they visit your website. Read on to find a few ways by which you can do that.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot arrive at full translation then just choose to translate the important parts in your website. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. What Spanish customers just need to do is to click on the Spanish flag and it becomes translated.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. This is done with the use of hreglang tags. You also need to put thought into the structure of your website. Another alternative would be to have a sister website in Spanish along with the original English site. You can see some examples of this kind of sites on the internet.
The second thing that you have to consider for your Spanish customers is the use of euphemisms and idioms. Some of these are not translated well when translated in Spanish.
The third thing to take care of in your website are the bilingual links there. If you want you can just choose the top-level links in your website to be bilingual. With bilingual links the Spanish customer can navigate your website with ease.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. This will direct them to the hoteles that are found in your area. You can contact hoteles for advertising partnerships for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. This is an example of affiliate advertising that many hoteles practice already.